Our Brands
We believe exceptional brands shape exceptional experiences.
Our portfolio is thoughtfully curated across distinct beauty divisions, each bringing together brands that share our commitment to quality, innovation, and modern beauty.
Today, we are proud to introduce our Tools Division—a collection of globally recognized brands designed to elevate everyday beauty rituals through expertly crafted brushes, precision tools, and beauty essentials.
This is only the first chapter.
Behind the scenes, we are building new partnerships and preparing the launch of additional divisions that will expand our portfolio into new beauty categories. While we’re not ready to reveal them just yet, we’re excited for what’s ahead.
Watch this space. More is coming soon
OUR TOOLS DIVISION
KENT BRUSHES
THERE’S NO SUCH THING AS A GREAT HAIRCARE ROUTINE WITHOUT A GREAT HAIRBRUSH...
Kent Brushes is the world’s oldest brush manufacturer, proudly creating high-quality brushes since 1777. This independent, family-run British business combines almost 250 years of heritage with quality craftsmanship, innovation and careful material selection. Its extensive collection includes hairbrushes and combs for different hair types, lengths, styles and budgets, as well as personal care and grooming brushes. Many Kent products continue to be manufactured at the company’s UK factory and are distributed in more than 50 countries worldwide. With craftsmanship, integrity and tradition at its heart, Kent remains committed to creating brushes customers can trust.
TRUYU
BEAUTY STARTS HERE, WITH YU
TRUYU is a head-to-toe beauty tools and accessories brand offering affordable, high-quality products that are practical and easy to use. With over 20 years of experience, TRUYU creates reliable tools for makeup application, brows and lashes, manicure, pedicure, skincare and everyday grooming. Designed and developed in the United Kingdom, TRUYU combines British design with global expertise to provide beauty tools customers can trust.
TWEEZERMAN
PRECISION IN EVERY DETAIL
For over 40 years, Tweezerman has created high-quality, innovative and best-in-class beauty tools. Recognized as a leader in precision beauty, the brand offers professional-quality tools for brows, lashes and more. Its products are developed alongside leading industry experts and professional partners to deliver exceptional quality, reliability and performance. Tweezerman’s iconic Slant Tweezer is a bestselling tweezer at Sephora and has won the Allure Best of Beauty Award every year since 2001. With innovation, education and brand integrity at its core, Tweezerman continues to create trusted tools that help customers look and feel their best.
