In a nutshell,
N. D. Berger is a next-generation cosmetics distributor based in Lebanon. We are specialized in distributing cosmetics in the local Lebanese market, with a focus on indie, niche and alternative brands.
We are experts in all types of cosmetics including but not limited to: makeup, haircare, skincare, fragrance, and beauty tools.
Our Story
After 8+ years and various Sales, Marketing & Business Development roles within the cosmetics industry in North America, Europe & Africa on the brand side, our founder decided to make the entrepreneurial jump in her home country of Lebanon.
Her Objectives? Show women can make it, specially in developing nations. Bring the brands she loved and used and could not find. Create an international-standard employer for our youth.
Our Philosophy
Simplicity
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Structure
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Storytelling
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Simplicity • Structure • Storytelling •
Our Values
Partnership
We work hand in hand with both our retail and brand partners to achieve win-win situations and grow mutually in the Lebanese Market
Operational Excellence
Demand Planning, Forecasting, Finance and Logistics are handled with the highest standard so we can focus our time on what truly matters: strategy & implementation.
Long-Term Vision
We work with brand partners for long-term strategic building rather than short-term, tactical plans. Brand building, market share and ranking gains long term are our obsession.
Local Market Expertise
Brands know their brand – its global vision, ambitions and priorities. On our side, we know our Lebanese Market – Retailer and Consumer – their needs, wants and opportunities.
Digital & AI First
We don’t do things just because they’ve previously been done this way. We use all tools at our disposal to ensure efficiency, digital literacy and stay ahead of the game.
Respect of Brand DNA
We ensure international coherence when it comes to brands we handle, and ensure brand image and DNA are always expressed in the best way possible across all touchpoints.